300 South Spring Street, Ste. 800
Little Rock, AR 72201
Target Counties: Faulkner, Garland, Lonoke, Pulaski & Saline
Purpose: Arkansas Human Development Corporation (AHDC) is a community based organization that has been providing services to Arkansas for the last 39 years. The proposed work aims at bridging the education gap in tobacco education so the numbers of first time smokers is considerably reduced, while the number of individuals looking for and/or accessing cessation services is increased. A critical component of their efforts will be to raise awareness among the target population, community leaders, and faith organizations of the need and benefits of tobacco-free environments. The target population will be the Hispanic/Latino population of Faulkner, Lonoke, Pulaski and Saline counties. AHDC will service the target population in different ways, including: a) to ensure active participation of relevant coalition members in the proposed counties for maximum project impact, b) to deliver learning programs using current medical and scientific consensus of the harmful effects of using tobacco and tobacco products; c) instruct the target population regarding the detrimental effects of exposure to secondhand smoke and existing tobacco related laws, and the benefits of tobacco-free environments.
Grantee: Calhoun Heights Community Outreach, Inc.
1304 South Fredrick
Magnolia, AR 71753
Target Counties: Miller, Little River, Hempstead, Nevada, Ouachita, Dallas, Garland, Hot Spring, Cross, Woodruff, Jackson, & Ashley
Purpose: Calhoun Heights Community Outreach Inc. is a community based nonprofit organization focused on education and changing society’s norms relating to tobacco use. MISRGO-Youth Tours and youth led advocacy group Youth on a Mission (YOAM) will conduct operation storefronts, implement strategies to increase the number of youth involved in tobacco control advocacy, and educate counties not served by MISRGO with efforts aimed at preventing initiation among youth and young adults. Advocacy groups will work to increase the number of local policies and ordinances restricting tobacco use within 25 feet of entryways of public places that will lower the rates of involuntary exposure to secondhand smoke. The Adopt a Hallway media campaign will address issues of industry manipulation by tobacco companies and will be youth focused with attention given to minority youth. The campaign will be implemented within at least 12 schools.
1100 N. University, Suite 257
Little Rock, AR 72207
Target Counties: Pulaski, Chicot, Jefferson & Desha
Purpose: The Coalition for a Tobacco Free Arkansas (CTFA) proposes to improve the health of African-American males by reducing the health burden caused by smoking, reducing the number of African-American male smokers, and preventing non-smokers from taking up the deadly smoking habit. CTFA will work with local grassroots organizations and public health advocates to do the following: 1) decrease the number of African American smokers, primarily males, in the four county target area, by increasing their knowledge of the dangers of smoking and other tobacco use, improve their anti-tobacco attitudes toward smoking; 2) educate African-American pastors and barbers about the dangers and perils of smoking and other tobacco use in African-American community; 3) identify and monitor the amount of tobacco advertisements in African-American communities in the four county target areas; and 4) prevent African-American non-smokers, primarily males, from becoming new smokers by educating them on the dangers of smoking and tobacco use, and educating them on the tobacco industry’s urban marketing tactics using workshops, PSA’s and other media efforts.